Seismic + Saleo: Efficiently Creating Data-Complete Demos

Achieved time savings equal to 3 FTEs for the team

1500+ company size

Reduced demo creation time by 60%

Ron Whitson

Warren Villanueva

VP of Global Presales Services, Seismic
Director of Global Presales Services, Seismic

Introduction

Seismic, a leading global sales enablement platform, empowers customer-facing teams with the content, skills, and insights needed to effectively engage buyers and drive business growth. With a strong focus on delivering exceptional product demos, Seismic’s Global Presales Services team recognized the importance of leveraging data in their demos to showcase their platform’s capabilities. However, they struggled to efficiently create that demo data. 

This case study explores how Seismic successfully tackled the challenge of generating demo data that precisely highlighted the distinct value of their platform. Leveraging Saleo’s groundbreaking approach to injecting data into live products, Seismic was able to quickly produce detailed, data-complete demos. 

 

The Challenge

The Seismic Global Presales Services team encountered a major challenge in crafting impactful demos due to difficulties in generating realistic demo data that resonated with their buyers. Given the data intricacies of Seismic’s platform, producing the required data to adequately demonstrate the product’s functionality proved to be difficult and extremely time-consuming.  

When sharing compelling Seismic stories with our clients, the data embedded in our demos is crucial. Given Seismic’s nature, producing this data is challenging.

Ron Whitson

VP of Global Presales Services, Seismic

This limitation hindered the team’s ability to craft compelling stories that showcased the platform’s full potential to prospective customers.

It would take a lot of time for my team to build assets. One specific example was when we had to build a very targeted dashboard for a big manufacturing firm. It took days for us to build that good data. 

Warren Villanueva

Director of Global Presales Services, Seismic

The team required a solution to streamline their demo and demo data creation workflow, enabling them to produce more tailored, impactful demonstrations at scale.

The Search for a Solution

Recognizing the need for a more efficient and effective approach to data and demo creation, Seismic explored various options in the market. The team evaluated several demo automation tools but found that they lacked the ability to manipulate data quickly and seamlessly integrate with their live product. That is, until they discovered Saleo.

Implementation and Impact

Seismic selected Saleo for its powerful data manipulation capabilities and ease of implementation.

The Saleo tool was the only one that didn’t require any engineering lift on the part of Seismic. Matter of fact, it was just a browser plug-in that the Sales Engineers needed to run.

Ron Whitson

VP of Global Presales Services, Seismic

The implementation of Saleo proved to be a game-changer for the Seismic team. Ron emphasized the importance of getting the team together in person for a week-long offsite, hosted by Saleo, to learn the platform and start building out the necessary components.

The team left energized, fired up, and you can’t put a price tag on those connections that we made.

Ron Whitson

VP of Global Presales Services, Seismic

The platform’s ability to manipulate data and customize demo environments allowed the presales services team to build highly relevant demos, data sets, and use cases in a fraction of the time previously required.

One of the powerful capabilities of Saleo that we love is the ability to change data in our dashboards quickly. We achieved time savings equivalent to three full-time employees for my team. With the power of Saleo, we have enabled our field Sales Engineers to tell targeted, relevant stories.

Warren Villanueva

Director of Global Presales Services, Seismic

Additionally, Saleo enabled Seismic to reduce their number of demo tenants, resulting in cost savings and streamlined operations. 

One of the main selling points to Seismic leadership on investing in Saleo was the idea of reducing the overall number of demo tenants. Demo tenants actually present a cost to the organization, and as companies think about customer acquisition costs, it’s always something important to consider.

Ron Whitson

VP of Global Presales Services, Seismic

Looking ahead, Ron envisions a future where Saleo powers a significant portion of Seismic’s demo environments.

As we go forward into the future, I anticipate having Saleo demos to fuel some of our large enterprise opportunities, and global opportunities.

Ron Whitson

VP of Global Presales Services, Seismic

The Power of Partnership

Beyond the technological capabilities of Saleo, what truly set the partnership apart was the people behind the platform. Warren emphasized the importance of the human element when evaluating software vendors.

Sometimes we overlook the human aspect of why we work with specific vendors and partners. Saleo has been the best vendor that I’ve worked with in my entire career, over 20 years in the software business. It’s the people, the support, the team that really sets them apart.

Warren Villanueva

Director of Global Presales Services, Seismic

Ron echoed this sentiment.

I feel like they are a very trusted partner for us, and I can go directly to them with any question or concern that I have.

Ron Whitson

VP of Global Presales Services, Seismic

Action Tip: Prioritize finding the right partner to overcome critical business challenges.

Conclusion

Seismic’s journey with Saleo exemplifies the transformative power of a strong partnership and tailored solution in addressing the challenges of creating impactful demos. By leveraging Saleo’s platform, Seismic has been able to:

  • Significantly reduce demo preparation time
  • Deliver highly targeted and relevant demos
  • Decrease infrastructure costs by reducing the number of demo tenants
  • Scale demo deliveries across different verticals and go-to-market organizations

As Warren succinctly put it,

With Saleo, we can work smarter, not harder.

Warren Villanueva

Director of Global Presales Services, Seismic

Saleo’s combination of real-time data injection technology and exceptional support has empowered Seismic to showcase their platform’s capabilities, ultimately contributing to increased win rates and shorter sales cycles.

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